A focus app inspired by a real cat

Focus with Pops.

Loaf turns your to-do list into something you look forward to opening. Plan your day with Popcorn, knock out one thing at a time, and watch him grow from a tiny chaos kitten into a very distinguished cat. Every task you finish earns Biscuits for his room, his wardrobe and his ever-growing list of demands.

Grow a kitten
Earn Biscuits
Achieve your goals

Get on the waitlist

Be first to meet kitten Pops when the iPhone beta opens. He's already practicing his demands.

One email when the beta is ready, plus the occasional update. No spam. Unsubscribe anytime.

You're on the list.

Finally. Ok, now you can have one head scratch. Don't push it.

Check your inbox for a quick confirmation email. Until then, follow @say.hi.pops for daily supervision.

Go ahead, rub his head.

How Loaf helps

Some days the hardest part isn't the task. It's believing you'll actually do it. Break enough promises to yourself and you'll start to lose confidence.

Loaf helps you rebuild that trust in yourself, one small win at a time. Pops hands you one thing, sits with you while you do it, and celebrates like you just caught a sunbeam. Every finished task is a promise kept, and they add up to proof that you can count on yourself to achieve even your loftiest goals.

Popcorn already knows you can. He's just waiting for you to catch up.

Start small.
Do the thing.
Build confidence.

Plan your day

Brain dump everything on your mind. Pops sorts it into a plan that fits your energy today: Sleepy, Steady or Zoomies.

One thing at a time

See one task, not forty. Too big? Make it smaller. Not today? Tap Not now and pick something that fits.

Your personal body double

Start the Loaf timer and Pops loafs beside you until it's done. Like a coworker who never talks during meetings.

Pops in the app is an AI character, inspired by the real Popcorn below.

Watch him grow

Every task you finish helps Popcorn level up, from a tiny chaos kitten into a very distinguished cat. New levels unlock outfits and room items. And as he grows, so does his world: new rooms, a catio, and a whole neighborhood to explore.

Earn Biscuits

Finishing tasks earns Biscuits! Spend them on new things for Popcorn's home, toys and fun outfits. He kneads every batch himself.

Playtime breaks

Finish a focus session and grab the wand toy. Pops chases it until he flops into a loaf, and that's your cue to get back to it.

Try a little Loaf

Check things off and Pops pays you in Biscuits. That's the whole idea.

Today's list

0 Biscuits

Start anywhere. I'm keeping score.

Waiting for you when you wake up

Every morning, Popcorn reports on his night. The full story is in the app.

Build habits
that stick.

Set recurring tasks, hit milestones, and earn a paw print on your calendar for every day you show up. A calendar full of paw prints is the best reward of all. And this is only the beginning! Keep making progress to unlock room upgrades, new outfits, and toys for Popcorn. In future updates, he'll be making friends and exploring a whole neighborhood. He'd love for you to come along.

The real cat behind Loaf

Meet Popcorn , or Pops to those who know him best. He's a real cat with very strong opinions, and he's the reason this app exists. By day, he supervises. By night, he causes mischief around the house. And when he's out adventuring, he brings home gifts for his friends. Want to be one of them? Join the waitlist.